Actually, it's about London Olympics - the font.
This is the weirdest damn font. Look at the spacing of the characters in the line above. The word "Actually" looks miserable. The word "London" only may look reasonable because I played with the kerning of the letters.
Ever since London went public with this new style, graphic designers have been arguing for and against the presentation. I've read that the intent was to have a gritty graffitti image for the games. I guess there may be some agreement that the logo gets there, but I'm not so sure about the font.
"Branding" experts, I suspect, will say it's been a success. Oh well, at least the games have been entertaining. What do you think?
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