Social Media has become the catchphrase attached to reaching our through the various Internet programs, smart phone apps, posting and message services. All forms of Twitter, Facebook, IM, blog postings, etc., etc.
The fact that you're reading this means that you're into it to some extent.
The fact that I'm writing this, to me, is the bigger, more relevant, question. Do I do it because my words are of value? Am I self-involved? Is this real marketing? What's the purpose? I started blogging when an editor for a major architectural magazine advised me to. I had been doing newsletters that I thought might be of interest to clients and potential clients, and was trying to get them considered for publication. I was turned down by the magazine because of a policy that their articles were all written by commissioned authors, as a way to preserve the editorial "objectivity" they thought consultants like me failed to honor. He said that the magazine's website, however, picked up subscriptions to blogs they thought to be of value.
That all led me down the rabbit hole. Twitter notices, LinkedIn posts, Facebook re-posts, etc. Now even the newsletters are finding a place on the web. (see http://goo.gl/ozmQZ) Each new venture is because somebody said it's important for me to get my word "out there". But, does it really work? To date, I have no validation.
Why do I keep it up? The principal answer is that, for me, this is a way to maintain currency and relevancy as a consultant. So, yes, I'm doing it for myself. However, I sure would like to get some commentary back, and get some perspective from those you might be on the receiving end of these sorts of interventions.
I still don't know. Does it really work? What do you think?
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